One family, three alpacas and a meadow in the valley of the Mandel-river in West-Flanders, Belgium, that is how Hug & Hum started in 2013. Once a year – in spring – the alpacas were shorn. Anja De Brabant and her family were so delighted about the silky softness of the alpaca fleeces they decided it would be a waste not to use them. At first, the fleeces were used to produce scarves: soft, fluffy and oh so pleasantly warm. When Anja got in touch with a fashion designer specialized in knitwear, she decided to create a complete fashion collection consisting of 100% baby alpaca. Pure and natural, without any dyes or chemical treatments and with all of the natural qualities of alpaca. Today, Hug & Hum is ready to wrap the world in love, warmth and alpaca cosiness.